Privacy Policy
Last Updated: July 22, 2025
This Privacy Policy describes how Riverborn Fishing Co. (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or use our website, riverbornfishingco.com (the “Site”). As a New York-based business, we are committed to protecting your privacy and handling your personal information responsibly and in compliance with applicable laws, including the New York SHIELD Act.
1. Information We Collect
We collect information from you in the following ways:
Information You Provide Voluntarily:
Contact Form: When you use our contact form to inquire about fishing charters, we collect your name and email address. This information is submitted directly by you.
Information Collected Automatically (Analytics):
Cloudflare Analytics: Our website uses Cloudflare for performance and security. Cloudflare automatically collects certain information about your visit to help us understand website traffic and protect against malicious activity. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit. This data is aggregated and used for analytical purposes to improve our website and services.
2. How We Use Your Information
We use the information we collect for the following purposes:
To Respond to Your Inquiries: The name and email address you provide through the contact form are used solely to communicate with you and respond to your questions or requests regarding fishing charters.
To Improve Our Website: Information collected through Cloudflare analytics helps us understand how our website is used, identify areas for improvement, and ensure its security and stability.
3. How We Share Your Information
We value your privacy and do not sell your personal information to third parties. We may share your information with the following third parties, strictly for the purposes outlined above:
Brevo (formerly Sendinblue): When you submit a contact form, your name and email address are securely transmitted to Brevo, our third-party email service provider. Brevo facilitates the delivery of your message to us. Your data is handled by Brevo in accordance with their privacy policy. We encourage you to review Brevo’s Privacy Policy for more details on their data handling practices.
Cloudflare: As noted above, Cloudflare processes certain analytical data related to your website visit. This data is primarily used for website security and performance, and for aggregated analytics. We encourage you to review Cloudflare’s Privacy Policy for more details.
4. Data Retention
We retain the personal information collected through our contact form (your name and email address) for as long as necessary to fulfill the purpose for which it was collected, including responding to your inquiries and maintaining a record of our communications with you. This information is typically retained within our email system for an indefinite period, or until you request its deletion.
5. Your Choices and Rights
You have certain rights regarding your personal information. If you are a New York resident, these rights are reinforced by the general principles of data protection and consumer rights in the state. You have the right to:
Access Your Information: Request a copy of the personal information we hold about you.
Correct Your Information: Request that we correct any inaccurate or incomplete personal information we have about you.
Request Deletion: Request that we delete your personal information, subject to certain legal exceptions.
Opt-Out of Communications: If you receive emails from us in response to your inquiry, you can reply and request to no longer receive communications.
To exercise any of these rights, please contact us using the contact information provided below.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect the “private information” of New York residents, as defined by the NY SHIELD Act, from unauthorized access, use, or disclosure. While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure.
7. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information as soon as possible. In anticipation of the New York Child Data Protection Act, we are committed to adhering to higher standards of protection for users under 18, should the law become effective.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Riverborn Fishing Co.
[email protected]
(716) 864 8055